Daraz celebrates two years of partnership with PCB

Daraz celebrates two years of partnership with PCB; gears as much as stream HBL PSL 2023.

Pakistan (Muhammad Yasir) Because the HBL Pakistan Tremendous League (PSL) goes dwell to grip cricket lovers throughout Pakistan, Daraz and Pakistan Cricket Board held an occasion on the Nationwide Financial institution Cricket Area in Karachi to have a good time two years of their profitable partnership. Final 12 months, Daraz received PSL’s unique digital streaming rights for the 2022-2023 seasons, which resulted in over 180 million gathered views over the primary season and allowed Pakistanis to observe the favored league freed from value on their smartphones.

Mr. Najam Sethi, Chair of the PCB Administration Committee, and Ehsan Saya, Managing Director, of Daraz Pakistan, graced the ceremony because the chief visitors. Additionally current on the occasion had been Barrister Salman Naseer, Chief Working Officer of PCB, and Muhammad Ammar Hassan, Chief Advertising and marketing Officer, Daraz Pakistan.

 This 12 months’s season, which can be working from February 13 to March 19, can be obtainable without cost streaming on Daraz’s app once more and followers will have the ability to get pleasure from their favorite matches in prime quality.

Commenting on the success of this partnership, Mr. Najam Sethi, Chair of the PCB Administration Committee, acknowledged: “The PCB is delighted to have high quality industrial companions corresponding to Daraz, who’ve supported the HBL PSL and different PCB occasions through the use of their attain to take cricket to the broader audiences, thus, supporting the PCB within the promotion of Pakistan cricket. The PCB values its partnership with Daraz and we hope to strengthen this relationship in the perfect curiosity of Pakistan and Pakistan cricket.”

Ehsan Saya, Managing Director, Daraz Pakistan mentioned ‘Our partnership with PCB has helped us dwell true to our mission of uplifting communities by making certain Pakistanis are capable of watch the much-loved Pakistan Tremendous League by merely tapping on their smartphone screens. At Daraz, we had been capable of hit a number of milestones by this collaboration, and stay assured that this 12 months’s league will show to be an much more thrilling expertise for us all.’

Muhammad Ammar Hassan, Chief Advertising and marketing Officer, Daraz Pakistan shared ‘Our partnership with PCB was a really pure enterprise step, contemplating cricket is probably the most adopted sport and Daraz is probably the most adopted e-commerce model within the nation. This partnership has really confirmed to be fruitful, the place Daraz has enriched the scope of digital viewership of PSL, because of which their general attain has elevated throughout Pakistan. We look ahead to evolving this partnership with PCB in close to future to discover new avenues corresponding to merchandising, content material promotion, and so forth.’