Lahore (Muhammad Yasir)
easypaisa, Pakistan’s main digital monetary providers platform, has as soon as once more solidified its place as one of many nation’s most outstanding manufacturers, securing 4 Effies on the not too long ago held prestigious Effie Awards, 2023.
Out of the seven nominations obtained, easypaisa emerged victorious in 4 classes, reaffirming its management in monetary providers and advertising effectiveness. These accolades, together with one gold, one silver, and two bronze awards, spotlight distinctive efficiency in extremely aggressive domains. Notably, easypaisa stood as the only nominee within the Finance class to realize victory.
The Effie Awards, famend for recognizing excellent achievements in advertising effectiveness, have acknowledged easypaisa’s distinctive campaigns and initiatives throughout numerous domains. These nominations and wins underscore the Financial institution’s unwavering dedication to delivering revolutionary monetary options to thousands and thousands of Pakistanis.
Commenting on the achievement, Farhan Hassan, Head of easypaisa Pockets Enterprise mentioned, “At easypaisa, we’re consistently striving to develop and innovate best-in-class digital monetary providers associated to funds & financial savings, lending and platform providers. Successful the Effie Awards is a real honor and a testomony to the laborious work and dedication of our staff. We’re proud to be acknowledged for our dedication to delivering distinctive merchandise that meet the evolving wants of thousands and thousands of Pakistanis.”
Rifah Qadri, Head of Advertising and marketing & Communications, added, “Constructing a compelling narrative round our services is essential in setting ourselves aside within the monetary providers trade. We imagine within the energy of impactful advertising and communications to have interaction our clients and showcase the worth we carry. Successful a number of Effie Awards validates our method and reinforces our place as a frontrunner of the digital banking revolution in Pakistan.”
All through the years, easypaisa has remained steadfast in its dedication to revolutionize Pakistan’s monetary panorama and drive the nation in the direction of a cashless and financially inclusive society. These well-deserved accolades function a testomony to the Financial institution’s imaginative and prescient, highlighting its capacity to create and implement groundbreaking methods that resonate with the wants and aspirations of thousands and thousands of Pakistanis.